县域政府推进数商兴农政策的社会基础研究——基于H省M县的分析

A Research on the Social Basis of County Government’s Promotion of the Policy of Promoting Agriculture through Digital Commerce:Based on the Analysis of M County in H Province

数商兴农作为乡村振兴过程中的一项重要公共政策,也是我国政府顺应经济技术发展规律对农村和农业经济发展所做出的重要战略部署。县域政府在“数商兴农”政策推进的过程中,应充分依据农村社会基础,这是决定公共政策实践成败的关键所在。结合H省M县实践可将县域政府在推进数商兴农政策分为以农民个人特质去片面表征社会基础、借力社会基础以及再造社会基础阶段。通过反思发现,社会基础在县域政府推进数商兴农政策的过程中发挥重要的基础性作用,虽然受到市场化逻辑冲击,但仍旧发挥较强的影响力,并且社会基础是可以进行形塑与再造的。由此,本文提出可以通过有效政策沟通,进一步明晰农村社会基础的内涵和特点;明确乡村振兴的导向,充分借力社会基础;以信用体系建设和数商技术培训为手段,充分挖掘农村社会基础的潜力;以社会生活为最终落脚点,再造社会基础;最终实现数商兴农政策及乡村振兴战略的有效推进。

As an important public policy in the process of rural revitalization,promoting agriculture through digital commerce is also an important strategic deployment made by the Chinese government to comply with the laws of economic and technological development in rural and agricultural economic development.In the process of promoting the policy of"promoting agriculture through digital commerce",county governments should fully rely on the rural social foundation,which is also the key to the success or failure of public policy practice.Based on the practice of M County in H Province,the county government’s promotion of the policy of promoting agriculture through digital commerce can be divided into three stages:using individual characteristics of farmers to unilaterally characterize social foundation,leveraging social foundation,and rebuilding social foundation.Through reflection,it has been found that the social foundation plays an important foundational role in the process of county governments promoting the policy of promoting agriculture through digital commerce.Although it has been impacted by market-oriented logic,it still has a strong influence,and the social foundation can be shaped and reconstructed.Therefore,this paper proposes that effective policy communication can further clarify the connotation and characteristics of rural social foundation,that clarifying the direction of comprehensive and in-depth rural revitalization can fully leverage the social foundation,that the construction of credit system and training in digital commerce technology can fully tap into the potential of rural social foundation through,and that taking social life as the ultimate foothold can rebuild the social foundation.Finally,the effective promotion of the policy of promoting agriculture through digital commerce and the strategy of rural revitalization will be achieved.