5G技术助力体育赛事供需发展的价值意涵与推进路径

Value Implications and Promotion Paths of 5G Technology Assisting the Supply and Demand Development of Sports Events

5G技术的高速率、低延迟和广连接特性,使其成为连接云计算、物联网、人工智能及大数据等数字技术的关键纽带,为体育赛事的组织、传播和消费提供了全新的可能性。研究发现,当前我国体育赛事供需发展面临赛事举办的种类与数量难以匹配市场需求、赛事质量难以满足公众需求、赛事运营收益难以维系赛事自身的高质量发展等现实问题。因此,建议提高赛事转播质量,丰富赛事内容;推进智慧场馆建设,提供智能化体育;提升赛事运营效率,建立体育服务与传播平台,进一步提高体育赛事发展质量。

The characteristics of the high speed,low latency and wide connectivity of 5G technology make it a key link among digital technologies such as cloud computing,the Internet of Things,artificial intelligence and big data,which provides new possibilities for the organization,dissemination and consumption of sports events.Research has found that the current development of supply and demand of sports events in China faces practical problems that the type and number of events are difficult to match with market demand,the quality of events is difficult to meet public demand,and the operation revenue of events is difficult to maintain the high-quality development of events.Therefore,it is recommended to improve the broadcasting quality of events and enrich the content of events,promote the construction of smart venues and provide intelligent sports,and improve the operational efficiency of events and establish sports service and dissemination platforms,so as to further improve the development quality of sports events.