数字经济下农村物流共同配送运营模式研究

Research on the Operation Mode of Rural Logistics Joint Distribution under the Digital Economy

随着我国数字乡村建设和电子商务向农村的深入,农村物流正向高质量发展转变。本文采用案例分析法研究数字经济下我国农村物流共同配送模式的运行流程及运营现状,发现其中存在产业结构不合理、基础设施落后、配送资源缺乏共享等问题。针对上述问题,提出设立共同配送管理机构、加强物流基础设施建设、打造物流共同配送联盟等发展性建议,以期解决数字经济下我国农村物流共同配送难题。

With the development of digital rural construction and e-commerce in rural areas in China,rural logistics is in a new period of transformation to high-quality development.This paper uses the case analysis method to study the operation process and current situation of the rural logistics joint distribution mode in China under the digital economy,and finds that there are problems such as unreasonable industrial structure,backward infrastructure,and lack of sharing of distribution resources.In view of the above problems,proposes to set up a joint distribution management organization,strengthen the construction of logistics infrastructure,build a logistics joint distribution alliance and other developmental suggestions,with a view to solving the problems of rural logistics joint distribution in China under the digital economy.