消费盲从、生活附魅与精神虚空——数字资本主义社会的三重“异化”

Blind Obedience of Consumption,Enchantment of Life and Spiritual Emptiness—Triple“Alienation”in the Era of Digital Capitalist Society

依托于人工智能、大数据、5G、云等新型数字科技之翼,西方资本主义社会迈向了一个以数字化为特征的数字资本主义社会。在这一社会中,异化现象仍然存在。具体表现为,数字资本主义社会对消费观念进行了新塑造,算法指令的生成引发消费内容的私人定制化,数据平台的产生促成消费生态的重新架构,数字技术的普及致使消费主义的大肆泛滥,消费趋于盲从;对日常生活进行了全覆盖,其连续性与稳定性逐渐被数字信息的狂轰滥炸打破,呈现碎片化样态;日常生活的惬意与宁静逐渐被数据与算法的推送与订阅打破,显现出平庸化样态;对精神世界进行了新渗透,个体思想日趋浅薄空疏、大众审美日趋媚俗粗鄙、精神世界日趋虚无。厘清西方数字资本主义社会在消费、生活与精神层面产生的异化现象,对于我国今后在发展人工智能技术和数字技术避免异化现象的产生具有重要的警醒作用。

Relying on the wings of new digital technologies such as artificial intelligence,big data,5G,and cloud,Western capitalist society has moved towards a digital capitalist society characterized by digitization.In this society,the phenomenon of alienation still exists.Specifically,the digital capitalist society has reshaped the concept of consumption,with the generation of algorithmic instructions leading to private customization of consumption content,the emergence of data platforms promoting the reconstruction of the consumption ecosystem,and the popularization of digital technology leading to the rampant spread of consumerism,which tends to blindly follow consumers;The daily life is fully covered,and its continuity and stability are gradually broken by the bombardment of digital information,presenting a fragmentation state;The comfort and tranquility of daily life are gradually being broken by the push and subscription of data and algorithms,showing a mediocre appearance;The spiritual world has undergone new infiltration,with individual thoughts becoming increasingly shallow and sparse,public aesthetics becoming increasingly vulgar and vulgar,and the spiritual world becoming increasingly empty.Clarifying the alienation phenomenon in consumption,life,and spiritual aspects of Western digital capitalist society has an important warning role for China s future development of artificial intelligence technology and digital technology to avoid the occurrence of alienation phenomenon.