敦煌元素在文创产品设计中的创新应用

Innovative Application of Dunhuang Elements in Cultural and Creative Product Design

传统文化与现代各产业的融合是加强我国文化自信的重要手段。敦煌作为我国丝绸之路繁荣时代的见证者,兼容了当时中西方艺术文化特色,形成了独属于敦煌的灿烂艺术文化。敦煌元素在文创产品设计中的应用是将我国传统文化元素以更加现代化的方式展现给消费者,可促进传统文化在现代社会中的传承与发展。基于此,该文系统阐述了敦煌壁画的美学特征,展开阐述敦煌元素在文创产品设计中的具体应用思路,包括以敦煌元素为中心的交互设计,以敦煌叙事为核心的产品设计,以及敦煌图案在产品外观设计中的视觉效果创新,提出敦煌元素在交互设计、叙事设计和视觉效果设计中的创新应用,以期丰富视觉传达设计领域的研究,为文创产品设计提供新的视角和思路。

The integration of traditional culture in various modern industries is an important means to strengthen China's cultural confidence.Dunhuang,as a witness to the prosperous era of the Silk Road in China,was compatible with the artistic and cultural characteristics of both China and the West at that time,forming a brilliant artistic and cultural heritage unique to Dunhuang.The application of Dunhuang elements in cultural and creative product design is to present traditional Chinese cultural elements to consumers in a more modern way,which can promote the inheritance and development of traditional culture in modern society.Based on this,this article systematically elaborates on the aesthetic characteristics of Dunhuang murals,and elaborates on the specific application ideas of Dunhuang elements in cultural and creative product design,including interactive design centered on Dunhuang elements,product design centered on Dunhuang narrative,and visual effect innovation of Dunhuang patterns in product appearance design.It proposes the specific application and innovation of Dunhuang elements in interactive design,narrative design,and visual effect design,to enrich research in the field of visual communication design and provide new perspectives and ideas for cultural and creative product design.