高校文创产品现状与提升路径

The Current Status and Improvement Path of Cultural and Creative Products in Colleges and Universities

高校文创产品作为高校文化的延伸产物,是传播高校优秀文化与价值观的重要途径,也是高校文化传承与创新的重要手段,而国内高校目前的文创产品发展陷入瓶颈,发现问题并进行针对性调整至关重要。该文通过实地调研、文献查阅、深入访谈等方法对国外的英国、美国、日本、韩国地区,以及国内的中国台湾地区、中国内地地区的现有高校文创产品进行调研分析,总结出目前高校文创产品缺少独特创新、产品使用单一、传播作用较弱等不足,并结合所发现的问题,针对性建议通过文化元素提炼、产品精致化设计、提高产品使用率等方面进行提升,为高校文创产品未来的发展提供新的角度。

As an extension of university culture,university cultural and creative products are an important way to spread excellent university culture and values,as well as an important means of inheriting and innovating university culture.However,the current development of cultural and creative products in domestic universities is facing bottlenecks,and it is crucial to identify problems and make targeted adjustments.This article conducts research and analysis on existing university cultural and creative products in the United Kingdom,the United States,Japan,South Korea,as well as Taiwan,China and China's mainland through methods such as field research,literature review,and in-depth interviews.It summarizes the shortcomings of current university cultural and creative products,such as lack of unique innovation,single product use,and weak dissemination.Based on the problems found,targeted suggestions are proposed including extracting cultural elements,refining product design and improving product utilization to provide a new perspective for the future development of cultural and creative products in universities.