传统村落文旅产业的体验性塑造

Experiential shaping of traditional village cultural and tourism industry

传统村落蕴含着丰富的文化资源,体验性塑造旨在为游客提供独特的文化体验,推动传统村落文旅产业持续发展。本研究阐释了体验与体验经济概念,剖析了文旅产品的体验性特质,在梳理文旅体验研究成果的基础上,总结出我国传统村落的文旅体验资源与开发利用的比较优势以及传统村落文旅体验的构成要素。研究提出传统村落文旅体验基本构成要素,即五因素理论框架,包括文化因素、人际因素、互动因素、场景因素和个性因素。以期为传统村落文旅产业发展提供新的思路,对已有文旅产业理论进行补充完善,也为传统村落管理实践提供参考。

Traditional villages contain rich cultural heritage and historical resources,and experiential shaping aims to provide tourists with unique cultural experiences and promote the sustainable development of traditional village cultural tourism industry.This study explains the concepts of experience and experiential economy,analyzes the experiential characteristics of cultural and tourism products,and summarizes the comparative advantages of cultural and tourism experience resources and development utilization in traditional villages in China,as well as the constituent elements of cultural and tourism experience in traditional villages.The study proposes the basic components of traditional village cultural and tourism experience,namely the five factor theoretical framework,including cultural factors,interpersonal factors,interactive factors,scene factors,and personality factors.This study provides new ideas for the development of traditional village cultural tourism industry,supplements and improves existing theories of cultural tourism industry,and also provides valuable reference for traditional village management practices.