现代化国家新征程中体育产业发展的机遇与挑战

Opportunities and Challenges for the Development of the Sports Industry in the New Journey of Building a Modern Country

开启全面建设社会主义现代化国家新征程,以数字技术为支撑,建成体育强国,为体育产业发展带来了机遇和挑战。机遇:扩大了体育产业经济效益,优化了体育产业管理结构,加速了大众消费体育转型。挑战:要完善体育产业数字化顶层设计,树立体育企业数字转型意识,着力激发体育消费活力。该研究旨在为相关学者提供有价值的借鉴与思考。

It is necessary to embark on a new journey of building a modern socialist country in all respects,build a sports power with the support of digital technology,and bring opportunities and challenges to the development of the sports industry.Opportunity:The economic benefits of the sports industry is expanded,the management structure of the sports industry is optimized,and the transformation of sports for mass consumption is accelerated.Challenge:It is necessary to improve the top-level design of the digitization of the sports industry,establish the awareness of the digital transformation of sports enterprises,and strive to stimulate the vitality of sports consumption.This study aims to provide valuable reference and thinking for relevant scholars.