江苏省体育旅游公共服务产品与服务质量提升研究

Research on the Improvement of the Public Service Products and Service Quality of Sports Tourism in Jiangsu Province

该文主要以江苏省体育旅游公共服务产品与服务质量提升研究为重点进行阐述,首先对江苏省体育旅游公共服务现状进行分析,其次从旅游地专业设施、体育旅游公共服务评价体系、信息化应用程度等方面,阐述体育旅游公共服务产品和服务质量存在的不足。旨在通过明确发展方向,强化内推动力;掌控关键员工,做好游客接待;加强体育旅游人才队伍建设等几个方面的探讨,为相关研究提供参考资料。

This article mainly focuses on the research on improving the public service products and service quality of sports tourism in Jiangsu Province.It first analyzes the current situation of the public services of sports tourism in Jiangsu Province,then elaborates on the shortcomings of the public service products and service quality of sports tourism from the aspects of professional facilities in tourist destinations,the public service evaluation system of sports tourism and the application of informatization,and discusses the aspects of clarifying the development direction to strengthen the internal driving force,controlling key employees to do a good job in tourist reception,and strengthening the construction of sports tourism talent teams,aiming to provide reference materials for relevant research.