面向企业家的智能媒体科学传播模型与策略研究

A study of scientific communication model and strategy of intelligent media for entrepreneurs

科学传播模型经历了由缺失模型到公众参与模型的演化,但体现的科学传播本质还是传播者向公众传递科学信息。随着人工智能技术在媒体领域的嵌入,智能媒体为科学传播提供了新的沟通体系。本文分析了智能媒体环境下科学传播的特征,即互动性、动态性、精准性、自学习性,以及传播主体的多元性和传播时空的多重性,设计了以互动性为主要特征的智能媒体科学传播模型。对企业家使用人工智能技术支持下的新媒体获取科普知识的情况进行了调研,基于205份有效问卷分析了企业家使用新媒体获取科普知识的特点。最后,在理论研究和调研的基础上提出了智能媒体环境下面向企业家进行科学传播的策略建议。

The evolution of science communication models has progressed from the‘deficit model’to the‘Public Engage in Science’.Both of them reflects how science communicators share scientific information with the public.As artificial intelligence(AI)technology is being applied in the media industry,intelligent media has established a new science communication system.This paper analyzes the features of science communication of intelligent media,which is interactivity,dynamics,precision,and self-learning,along with the pluralism of communicators as well as the multiplicity of transmission channels and spaces.The interactive science communication model within intelligent media is designed on this basis.Subsequently,a survey is conducted and 205 valid questionnaires are collected.These questionnaires analyze the current situation of entrepreneurs implementing new media supported by AI technologies to gain scientific knowledge.Finally strategic suggestions are proposed to communicate science knowledge to entrepreneurs in an intelligent media context.