“永不落幕”的线上剧场:郓城花鼓戏的网络直播与互动仪式

A Never-closed On-line Theatre: The Webcast and Interaction Ritual of Yuncheng Huagu Opera

在线下演艺市场日渐萎缩与短视频平台快速兴起的双重背景下,郓城花鼓戏的演出场域实现了线上转移,带来了新的观演方式。尤其在新冠疫情期间,网络直播为艺人提供了演出空间,为爱好者搭建了学戏平台,满足了观众戏曲欣赏、社会交往与情感陪伴的需求。限于郓城花鼓戏的地方性特点,网络直播的参与者大多来自同一文化社区,具有半熟人性质,他们在直播间实现虚拟在场,在共同关注花鼓戏及周边话题的同时,赢得身份符号,收获情感能量,完成自我认同与社会关系的重构。

Under the dual background of the shrinking realistic performance market and the rapid rise of short video platforms,the performance field of Yuncheng Huagu Opera has shifted to an online activity,bringing new ways of viewing and performing.Especially during the COVID-19 pandemic,webcast has provided artists with performance space,built a learning platform for enthusiasts,and met the needs of audience members for opera appreciation,social interaction,and emotional companionship.Limited to the local characteristics of Yuncheng Huagu Opera,most participants in webcast come from the same cultural community and have a semi-familiar nature.They achieve virtual presence in the webcast room while paying joint attention to Huagu Opera and surrounding topics,win identity symbols,gain emotional energy,and complete the reconstruction of selfidentity and social relationships.