基于情感化设计的儿童出行箱包产品研发

Research on the Product Design of Children's Travel Luggage based on Emotional Design

文章以儿童出行箱包产品为主要研究对象,分析其融入情感化设计的策略。首先对儿童出行箱包产品设计现状及用户进行调研,之后基于情感化设计理论从宏观角度梳理分析在产品体验总体进程中用户心理认知及消费需求的演变,同时提出儿童出行箱包产品的情感化设计策略,并赋予实践。基于情感化设计理论在儿童出行箱包产品设计与开发中的应用,紧密围绕目标用户定位,遵循从“感官-使用-情感共鸣”的发展过程,建立起用户、产品、环境三者之间的联系,给目标用户带来更好使用体验的同时为箱包市场注入新的活力,提高儿童出行箱包的市场竞争力。

Taking children's travel luggage products as the research object,this work analyzes the strategy of incorporating emotional design.Firstly,we investigate the current design situation and users of children's travel luggage products.Then,based on emotional design theory,we analyze the evolution of users'psychological cognition and consumption needs in the overall process of product experience from a macro perspective.Finally,we propose the affective design strategy for children's travel luggage products and put it into practice.The application of emotional design theory in the design and development of children's travel luggage products closely focuses on the positioning of the target user,follows the development process of"sensation-use-emotional resonance",and establishes the connection among users,products,and environment.It brings better user experience to the target users,injects new vitality into the luggage market,and improves the market competitiveness of children's travelling luggage.