浅谈新媒体时代下的服装表演多元化传播

Discussion on the Diversified Communication of Fashion Performance in the Era of New Media

随着数字技术的不断发展,新媒体时代下传统服装表演形式逐渐被新型服装表演模式所替代。文章通过对新型服装表演传播中的传播者、受众人群、传播途径三要素进行分析,探寻其在交互性、创新性、文化符号性方面的特点;通过对短视频类、图文类、实时直播类三种新媒体运营的传播形式进行分析,对比三者在高速性、互动性、多样性方面的特点。最后探讨将服装表演与媒介有机结合,从而促进服装表演的多元化传播。

With the incessant advancement of digital technology,the traditional forms of clothing performance in the era of new media are gradually being supplanted by novel modes of clothing presentation.This article undertakes an analysis of the three fundamental aspects of disseminators,target audiences,and communication channels within the realm of new clothing performances,aiming to unveil their distinctive attributes encompassing interactivity,innovation,and cultural symbolism.Furthermore,this article conducts a comparative examination of the communication formats employed in the realm of new media operations,namely short videos,graphical content,and real-time live broadcasts,discerning their respective characteristics in terms of swiftness,interactivity,and diversity.Ultimately,it delves into the organic integration of clothing performance with media platforms,thereby fostering the multifaceted dissemination of fashion showcases.