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连山县茶产业SWOT分析及发展策略研究

SWOT Analysis and Development Strategy Research on the Tea Industry in Lianshan County
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摘要 茶产业是连山壮族瑶族自治县的重要产业之一。文章运用SWOT分析法,发现连山县茶产业具有产业历史悠久、自然环境优越、品种资源丰富、市场广阔且有战略支撑等优势和机遇,但也面临生产技术落后、生产规模不足、品牌知名度较低等劣势和挑战,在此基础上,尝试从S-O、W-O、S-T、W-T 4个方向提出相应的策略,以为连山县茶产业高质量发展提供建议。 Tea industry is one of the important industries in Lianshan Zhuang and Yao Autonomous county.The advantages and opportunities such as a long industrial history,superior environment,rich and excellent variety resources,broad market,and strategic support were found in tea industry of Lianshan county by SWOT analysis.The disadvantages and challenges such as insufficient production scale,production technology to be improved,fierce market competition,and policy changes were also identified.The paper tried to put forward corresponding strategies from SO,W-O,S-T andW-T to provide suggestions for the high-quality development of tea industry in Lianshan county.
作者 杨益萌 韦惠娟 韦月旺 李安生 黄维 黄玉旺 刘少群 孙彬妹 郑鹏 YANG Yimeng;WEI Huijuan;WEI Yuewang;LI Ansheng;HUANGWei;HUANG Yuwang;LIU Shaoqun;SUN Binmei;ZHENG Peng(College of Horticulture,South China Agricultural University,Guangzhou 510642,China;Lianshan Zhuang and Yao Atuonomous County Agriculture and Rural Bureau Fruit Tea Service Center,Qingyuan 513200,China)
出处 《中国茶叶》 2024年第2期50-55,共6页 China Tea
基金 连山野生高山茶品种选育及推广技术服务(h20220945) 广东省自然科学基金(2023A1515010786,2022A1515111141)。
关键词 连山县 茶产业 SWOT分析 产业发展 策略建议 Lianshan county tea industry SWOT analysis industrial development strategy suggestions
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