思政直播:高校思想政治教育网络载体的创新实践

Ideological and Political Live Broadcast:Innovative Practice of the Network Carrier of Ideological and Political Education in Colleges and Universities

网络直播作为一种新兴的媒体传播方式受到了大学生的青睐,正在改变传统的思想政治教育方式。“网络直播+思想政治教育”融合发展具有突出的应用优势,高校理应充分重视并开展好思政直播。然而在实践中高校尚未建立成熟运作体系,在政策支持、内容供给、团队建设、效果评价诸多方面存在不足,因此要采取布局校园思政直播平台、精心设计优质直播内容、培养校园思政主播“网红”、完善直播效果评价机制等措施来占领网络思想政治教育阵地。

The live broadcast on the internet,as an emerging form of media communication,has gained popularity among college students and is changing the traditional approach to ideological and political education."The development of ideological and political education through live broadcasts on the internet"has prominent advantages,and universities should attach great importance to conducting high-quality ideological and political live broadcasts.However,in practice,universities have not yet established a mature operational system.There are shortcomings in policy support,content supply,team building,and effectiveness evaluation.Therefore,measures such as establishing a campus live broadcast platform,designing high-quality live broadcast content,cultivating campus ideological and political anchors,and improving the evaluation mechanism for live broadcast effectiveness need to be taken to occupy the forefront of ideological and political education on the internet.