体教融合赋能冰雪体育竞赛表演产业发展的战略选择——基于辽宁省发展经验

The Strategic Choice of the Development of Ice and Snow Sports Competition Performance Industry Enabled by the Integration of Sports and Education:Based on the Development Experience of Liaoning Province

北京冬奥会筹办、举办期间,体教融合带动冰雪运动快速普及与推广,构筑出发展冰雪体育竞赛表演产业的良好基础,如何持续释放体教融合的政策“红利”,赋能冰雪体育竞赛表演产业发展,以推动冰雪运动实现更高质量的发展,成为社会普遍关注的时代议题。笔者基于AHP-SWOT分析等方法,以辽宁省经验为例,对体教融合赋能冰雪体育竞赛表演产业的优势、劣势、机遇、挑战进行分析,探索体教融合赋能冰雪体育竞赛表演产业的战略选择,进而有针对性地提出体教融合赋能冰雪体育竞赛表演产业发展的优化路径。

During the preparation and holding of the Beijing Olympic Winter Games,the integration of sports and education has driven the rapid popularization and promotion of ice and snow sports,and built a good foundation for the development of ice and snow sports competition performance industry.How to continuously produce the policy“dividend”of the integration of sports and education,enable the development of ice and snow sports competition performance industry,and promote the development of ice and snow sports to achieve higher quality have become an issue in the era.Based on AHP-SWOT analysis and other methods,this paper analyzes the strengths,weaknesses,opportunities and threats of the ice and snow sports competition performance industry with the integration of sports and education,explores the strategic choice of the ice and snow sports competition performance industry with the integration of sports and education,and then proposes the optimization path for the development of the ice and snow sports competition performance industry with the integration of sports and education.