摘要
人才是企业发展的核心资源,深挖员工数据价值、赋能业务升级已成为企业可持续发展的关键。电网企业存在员工规模庞大、电力客户诉求多样的特点,需深度探索员工标签建设和应用,打造多元化人才梯队,以促进电网企业提质增效。以营销业务需求为导向,结合营销业务应用场景,规划设计覆盖全网员工的标签应用,支撑员工价值释放,助力公司营销业务数字化运营、智慧化服务、精益化管理。
Talents are the core resources for the development of enterprises.Digging deep into the value of employee data and empowering business upgrading has become the key to sustainable development of enterprises.Power grid enterprises have the characteristics of a large scale of employees and diverse demands from power customers,will deeply explore the construction and application of employee labels,create a diversified talent pool,and promote the improvement of quality and efficiency of power grid enterprises.Guided by marketing business needs and combined with marketing business application scenarios,plan and design label applications that cover all employees on the network,support the release of employee value,and assist the company in digital operation,intelligent services,and lean management of marketing business.
作者
徐超
陈继宁
张丽梅
李权彦
XU Chao;CHEN Jining;ZHANG Limei;LI Quanyan(Power Marketing Service Center,State Grid Jiangsu Electric Power Co.,Ltd.,Nanjing,Jiangsu 210019,China;State Grid Suqian Power Supply Company,Suqian,Jiangsu 223800,China;Beijing SGITG Accenture Information Technology Center Co.,Ltd.,Beijing 100052,China)
出处
《自动化应用》
2024年第2期27-29,共3页
Automation Application
关键词
大数据
标签体系
营销业务
big data
label system
marketing business