媒介考古学视阈下信任媒介的认知建构与传播理路

Cognitive Construction and Communication Pathways of Trust Media from the Perspective of Media Archaeology

信任媒介在信任建构的过程中扮演着重要的角色,其物质属性及功能结构塑造着信任的认知进路。信任媒介可以通过垄断化和自然化两条路径参与信任的建构,同时自身以转译者角色参与信任语义的构序。从历史角度看,信任的生成是物质媒介、社会观念与文化浸润的构型及其符号化的延异运动,信任媒介则是信任生成过程的“踪迹”,是交往主体将信任外化并实现控制的重要载体。人们控制信任机制以应对社会风险的同时,也面临着自主性让渡所带来的不确定性与主体性焦虑。

Trust media play an important role in the process of trust construction,and their material properties and functional structure shape the cognitive progress of trust.Trust media can participate in the construction of trust through the two paths of monopolization and naturalization,and at the same time participate in the semantic ordering of trust through its role as a translator.From a historical point of view,the generation of trust is the configuration of material media,social concepts and cultural infiltration,and the extension movement of its symbolization,while the trust medium is the“trace”of the trust generation process,which is an important carrier for the subject of interaction to externalize trust and achieve control.While people control trust mechanisms to cope with social risks,they also face the uncertainty and anxiety of subjectivity brought about by the transfer of autonomy.