中国新闻传播学界如何想象“效果研究”——以对“第三人效果”的认知为个案的管窥

How Chinese Journalism and Communication Academic Circles Imagine“Effect Study”:A Case Study of the Cognition of“Third-person Effect”

从对51位中国新闻传播院系任教教师关于“第三人效果”知晓、认知与评价的访谈为窗口,管窥作为场域的“中国新闻传播学界”是如何从“知识”的层次想象“效果研究”。整体来看,中国新闻传播学人认为“第三人效果”在“效果研究”内部处于“重要且次要”的位置。通过“学术经历”与“了解程度”两个层次的“分类—比较”可以看到:具有实证研究经历的“实证组”总体上对“第三人效果”的知晓度较高,且评价更为趋同,即认为它“重要且次要”;没有相关经历的“参照组”在评价上存在更显著的差异,他们更倾向于从整体上想象“效果研究”之于整个学科知识体系的地位与意义。

Through interviews with 51teachers who work with Journalism and Communication Department of Chinese universities on their knowledge,perception and evaluation of the“the third-person effect”,we take this as a window to see how“Chinese journalism and communication academic circles”imagine“effect study”at the level of“knowledge”.On the whole,Chinese scholars of journalism and communicationgenerally consider“the third-person effect”as of“an important but secondary important position”.A“classification-comparison”at the levels of“academic experience”and“degree of understanding”shows that the“empirical group”with experience in empirical research are generally more aware of“the third-person effect”,and their evaluation of its relative importance is more convergent(it is important but secondary).Comparatively,the“reference group”without experience in empirical research are more significantly different in their evaluation,but they are more inclined to imagine the position and meaning of“effect study”as a whole in the entire subject knowledge system.