突发事件中关系圈层与主流模糊对网络谣言的偏差认知驯化影响研究

The Effect of Relationship Stratification and Mainstream Fuzziness on Deviative Cognition Domestication of Network Rumors in Emergency Events

[研究目的]探索突发事件网络谣言的偏差认知驯化影响机理,以便有效地对突发事件谣言进行监控及治理。[研究方法]以关系圈层化与主流模糊化为自变量,偏差认知驯化为因变量,投射性认同与选择性共鸣为中介变量,场依存性为调节变量构建理论模型,通过问卷调查获取相关数据,并采用结构方程模型对数据进行处理和分析。[研究结论]研究发现:①关系圈层化与主流模糊化,通过投射性认同与选择性共鸣对偏差认知驯化产生显著正向影响,且关系圈层化的影响效应大于主流模糊化的影响效应。②关系圈层化对投射性认同与选择性共鸣的影响效应均大于主流模糊化的影响效应,投射性认同对偏差认知驯化的影响效应大于选择性共鸣对其产生的影响效应。③关系圈层化与主流模糊化通过投射性认同对偏差认知驯化产生的影响效应,大于通过选择性共鸣产生的影响效应。④场依存性在关系圈层化与主流模糊化对投射性认同与选择性共鸣的影响路径中,存在显著正向调节效应。最后,在此基础上,对研究结果进行分析和讨论,并指出了该研究价值及未来展望。

[Research purpose]The study aims to explore the influence mechanism of deviative cognition domestication of network rumors in emergencies,and classify and grade differently characterized rumor information in the network,monitor and govern them.[Research method]The paper constructs a theoretical model with deviative cognition domestication as dependent variable,relevant data are obtained through questionnaires,and the data are processed and analyzed using structural equation model.[Research conclusion]The findings are as follows:①The relationship stratification and the mainstream fuzziness have a significant positive impact on the deviative cognition domestication through projective identification and selective resonance,and the influence effect of relationship stratification is greater than that of the mainstream fuzziness.②The effect of relationship stratification on projective identification and selective resonance is greater than that of mainstream fuzziness,and the effect of projective identification on deviative cognition domestication is greater than that of selective resonance.③The influence of relationship stratification and mainstream fuzziness on deviative cognition domestication through projective identification is greater than through selective resonance.④Field dependence has a significant positive moderating effect in the influence of relationship stratification and mainstream fuzziness on projective identification and selective resonance.Finally,the research results are analyzed and discussed,and the research value and prospects for the future are pointed out.