突发事件中网民信息异化模仿行为的类型及发生机理研究

A Study on the Types and Mechanisms of Imitation Behavior of Internet Users'Information Alienation in Emergencies

[研究目的]分析突发事件中网民信息异化模仿行为类型及发生机理,为网络舆情回归健康状态提供支持。[研究方法]整合现有理论分析视域,从政府公权力和网民行为取向两维度构建突发事件中网民信息异化模仿行为的解释框架,提炼概括网民模仿行为类型,继而应用案例研究法对网民模仿行为进行分析,探寻突发事件中网民信息异化模仿行为的发生机理。[研究结论]突发事件中网民信息异化模仿行为可以分为集群式、散点式、观览式、终止式四种。突发事件或突发事件情景的同源性、同质性和可比性、信息异化模仿行为低成本与高收益、突发事件中信息传导行为内卷化均是模仿行为发生的重要原因。解决该问题,需遏制信息异化生产、分型处置模仿行为以及营造良好网络舆论环境。

[Research purpose]This paper analyzes the types and mechanism of imitation behavior in information alienation among netizens in emergencies,providing support for the return of online public opinion to a healthy state in emergencies.[Research method]This paper integrates the perspective of existing theoretical analysis,constructs an explanation framework of Internet users'information alienation imitation behavior in emergencies from the two dimensions of government public power and Internet users'behavior orientation,refines and summarizes the types of Internet users'imitation behavior,and then analyzes Internet users'imitation behavior with case study method to explore the mechanism of Internet users'information alienation imitation behavior in emergencies.[Research conclusion]Imitation behavior in information alienation among netizens in emergencies can be divided into four types:cluster,scattered,browse,and termination.The homology,homogeneity,and comparability of emergencies or emergency scenarios,the low cost and high return of information alienation imitation behavior,and the internalization of information transmission behavior in emergencies are all important reasons for the occurrence of imitation behavior.To solve these problems,it is necessary to start from three aspects:curbing information alienation production,classifying and handling imitation behavior,and creating a good online public opinion environment.