从停顿到想象:城市宣传片的地方感重构与可见性生成

From Pause to Imagination:Reconstruction of the Sense of Place and Production of Visibility in City Promos

为迎接世界性体育盛事冬奥会和大运会,北京和成都在短时间内密集推出一系列城市宣传片,生产出特殊的影像空间。在“空间生产”的理论视野中,它们依然是社会的产物,有着特定的生产模式。透过人文地理学的经验视角,视觉感知模式和象征模式遮蔽了物理空间,重构了地方感的语境,用想象力占有并改变了空间的含义。影像生产出想象性的空间图式——完美异托邦,象征着无与伦比的卓越秩序,城市的现实形象和人的栖居之梦的化学反应生成了奇妙的可见性。它来自实景与虚像、碎片与整体、假器与真影的影像辩证法。隐含于内在结构的特殊性质,创造了基于纯视觉媒介的可见性生成逻辑,拓展了城市地理的实践视野和批判资源。

In anticipation of the Winter Olympics and the Universiade,Beijing and Chengdu have released a series of city promotional videos,resulting in the creation of distinct video spaces.Viewed through the theoretical lens of Space Production,these spaces are considered products of society,adhering to a specific mode of production.From the perspective of human geography and experiential aspects,the visual perception mode and symbolic mode obscure the physical space,leading to a reconstruction of the sense of place.In this context,imagination takes precedence and alters the meaning of space.Images give rise to an imaginative spatial schema,a perfect heterotopia symbolizing an unparalleled order.This space achieves a marvelous visibility stemming from the chemical reaction between real city images and human habitation dreams.It evolves from the image dialectics of real scenes and virtual images,fragments and wholes,fake instruments,and true images.The unique nature inherent in the structural composition establishes a visibility generation logic grounded in pure visual media.This,in turn,broadens the practical vision and critical resources within the realm of city geography.