异托邦想象:美食短视频的话语失范与主体再塑

Imagining Heterotopia:The Discourse Anomie and Subject Remolding of Short Food Videos

“食物”不仅是人类赖以存在的物质基础,更作为一种文化和情感媒介沉淀于民众心理之中。随着媒介技术演进与社会生活方式的变迁,美食短视频在促进民众情感互动的同时成为凝聚社会情感的文化力量,形成了新的文化构型,并与中华民族的乐观精神和豁达情绪相映照,使民众获得对生活富足安康、国家安全稳定的延伸性与现实性解读;美食短视频带来的异质文化形成了食物与媒介的独特异托邦空间关系集合,呈现了人们对于食物和社会的想象和反思,更新着媒介实践的构成和肌理,但也带来诸如吃播等媒介行为所导致的精英文化失语、消费引导失范、文化主体失轨等社会问题。

Food serves not only as the fundamental material sustenance for human existence but also as a cultural and emotional medium deeply embedded in the collective psyche.With advancements in media technology and shifts in societal lifestyles,food videos have emerged as a cultural force,fostering emotional connections among people and shaping a novel cultural landscape.This phenomenon resonates with the optimistic and open-minded sentiments of the Chinese populace,offering them a profound interpretation of a life characterized by abundance,well-being,national security,and stability.Simultaneously,the development of a diverse culture through food-related videos establishes a unique utopian relationship between food and media.It reflects individuals'imagination and contemplation of food and society,continuously evolving the structure and texture of media practices.However,it also gives rise to societal issues such as the loss of expression in elite culture,misguided consumer guidance,and the deviation of cultural subjectivity,particularly evident in media behaviors like mukbang.This study aims to analyze the multifaceted impact of food videos,exploring their role as a potent cultural force that not only entertains but profoundly influences perceptions,emotions,and societal norms.