摘要
本文围绕如何将用户价值以更细的颗粒度进行分类分析和研究,提供适应于互动消息应用场景的用户价值分类方案,在新媒体IPTV日常运营活动及触点推送中得到了有效验证,具有一定的推广应用价值。
This paper focuses on how to classify and analyze user value at a finer granularity,and provides a user value classification scheme adapted to interactive messaging application scenarios,which has been effectively verified in the daily operation activities and touch point push of new media IPTV,and has the value of promoting applications.
作者
陈辉
钟梦囡
Chen Hui;Zhong Mengnan(Jiangxi Radio and Television Station,Jiangxi 330000,China;Radio,Film and Television Information Network Center,NRTA,Beijing 100866,China)
出处
《广播与电视技术》
2023年第11期26-34,共9页
Radio & TV Broadcast Engineering
