海湾国家本土化要求及中资企业应对策略

Localization requirements in Gulf countries and countermeasures for Chinese enterprises

海湾国家作为国际油气高端市场的代表,对外国企业进入本国承揽工程普遍存在本土化要求,本土化也是跨国公司将生产、营销、管理、人事等全方位融入东道国经济中的过程。通过对海湾7国本土化要求的研究分析,发现各国政府都极度关注技术、人才和供应链的本土化;各国在本土化方面的要求较高并且指标已完全量化(ICV值)。通过企业在海湾国家的本土化实践,认为中资企业在海湾国家本土化的过程需要经过3个阶段:1)满足监管要求,确保项目开发和执行;2)充分利用本地资源,扎深扎实,提高竞争力;3)逐步向跨国公司转型,完全实现本土化发展。中资企业通过在技术、人才、供应链和社会责任4方面本土化的努力,加强与当地企业和机构的合作,必将共同推动当地经济发展和社会进步。

As representatives of the international oil and gas high-end market,Gulf countries generally have localization requirements for foreign companies entering their countries to undertake projects,and localization is also the process of multinational corporations integrating production,marketing,management,and human resources into the host country's economy in an all-round way.Through the study and analysis of the localization requirements of the seven Gulf countries,the paper finds that each country's government attaches great importance to the localization of technology,talent,and supply chain,the localization requirements of each country are high and the indicators have been fully quantified.Through the practice of localization in the Gulf countries,it is believed that the process of localization of Chinese enterprises in the Gulf countries needs to go through such three stages as to meet regulatory requirements to ensure the development and implementation of the project,to make full use of local resources to improve competitiveness,to gradually transform into multinational corporations to fully realize localization development.Through localization efforts in such four areas as technology,talent,supply chain,and social responsibility,Chinese enterprises will work together to promote local economic development and social progress with cooperation with local enterprises and institutions.