非遗“手作文创”产品设计路径研究

Research on Product Design Path of Intangible Cultural Heritage“Handwriting Creation”

探索非物质文化遗产与“手作文创”产品设计结合以促进非遗传承的多元化设计思路与有效实施路径。基于课题研究现状,文章结合非遗手作文创产品的发展需求,分析当前非遗手作文创产品在内容、体验和品牌等现实需求方面的不足,再以相关的设计实践为论据,分析非遗手作文创产品的发展方向。非遗手作文创产品设计应从时代性、创新性出发,结合非遗特点,从凸显非遗文化特征、提升产品体验、扩大品牌影响三个方面探索发展路径。吸引更多消费者参与体验,让非遗文化在消费者手作中得到活态传承。

To explore diverse design strategies and effective implementation paths for combining intangible cultural heritage with"handmade creative"product design to promote the inheritance of intangible cultural heritage.Based on the current research status of the subject and the development needs of non-heritage handmade creative products,this study analyzed the current shortcomings of non-heritage handmade creative products in terms of content,experience,and branding.Relevant design practices were used as evidence to analyze the development direction of non-heritage handmade creative products.The design of non-heritage handmade creative products should start from the aspects of contemporaneity and innovation,combined with the characteristics of intangible cultural heritage.The development path should focus on highlighting the cultural characteristics of intangible cultural heritage,improving product experience,and expanding brand influence.Attracting more consumers to participate in the experience can enable the dynamic inheritance of intangible cultural heritage in the hands of consumers.