品牌视觉触点在新式茶饮中的应用

The Application of Brand Visual Touchpoints in New Tea Drinks

新式茶饮的崛起改变了人们对传统茶饮的认知,茶饮品牌的发展趋势朝着产品创新多元化,加速下沉市场布局,实现零卡糖新潮流的道路迈进。为了使体验更加融入消费,要从品牌LOGO、包装设计、门店装修这几个消费触点进行把握。同时,不同茶饮会通过塑造更鲜明的品牌形象,打造独一无二的品牌调性来提升竞争力。在创新的过程中,需要不断打造品牌理念和创新产品,构建茶饮与新产业链的联系才能实现中国茶文化更好的创造力。

The rise of new tea drinks has changed people's perception of traditional tea drinks,and the development trend of tea brands is moving towards product innovation and diversification,accelerating the sinking market layout,and realizing the new trend of zero-calorie sugar.In order to make the experience more integrated into consumption,it is necessary to grasp the consumer touch points of brand LOGO,packaging design,and store decoration.At the same time,different tea drinks will e nhance their competitiveness by creating a clearer b rand image and creating a unique brand tone.In the process of innovation,it is necessary to continuously build brand concepts and innovative products,and build the connection between tea drinks and new industrial chains in order to achieve better creativity in Chinese tea culture.