地域性博物馆传统文化创意产品的开发困境和对策浅析

Analysis on the Development Dilemma and Countermeasures of Traditional Cultural and Creative Products in Regional Museums

文章以在新时代背景下文化产业的创新策略为研究对象,重点阐述传统文化的发扬与地方历史文化资源再创造的互动关系与文创产品开发策略,对当代的文化产品的开发尤其是博物馆文创产品的创新尤其具有探索价值。基于传统文化与地域性文化产品创新矛盾的开发对策,发扬和巩固地域性传统文化的独有魅力与感召力,有利于推进文化产业化,对加强文化营销,传递更多的各具地域特色与文化内涵的文化精神更具有显著效果。无论从市场需求和文化发展需求,从传承角度和设计创新角度,都具有举足轻重的深刻意义。

Analysis of the Development Dilemma and Countermeasures of Traditional Cultural and Creative Products in Regional Museums This article focuses on the innovation strategies of the cultural industry in the new era,and focuses on the interactive relationship between the promotion of traditional culture and the re creation of local historical and cultural resources,as well as the development strategies of cultural and creative products.It has exploration value for the development of contemporary cultural products,especially the innovation of museum cultural and creative products.The development strategy based on the contradiction between traditional culture and regional cultural product innovation,promoting and consolidating the unique charm and appeal of regional traditional culture,is conducive to promoting cultural industrialization,strengthening cultural marketing,and transmitting more cultural essence with regional characteristics and cultural connotations,which has a significant effect.Both from the perspective of market demand and cultural development,as well as from the perspective of inheritance and design innovation,it has significant and profound significance.