海外中资企业为何扎根难?——基于“一带一路”沿线18国的调查分析

Why Chinese Enterprises Struggle for Foothold in Foreign Markets?

伴随着中国企业境外投资规模的扩展,海外中资企业也因为信息获取局限性与“外来者”身份桎梏面临着一系列境外投资风险。鉴于此,本文基于“海外中资企业与东道国员工综合调查(OCEES)”数据[1],分析和归纳海外中资企业生产经营现状。

Based on the data analysis results of"the Overseas Chinafounded Enterprise and employees Survey",this article argues that Chinese enterprises have limited access to investment information in overseas markets,and the their status of"outsider"restricts the degree of"localization".Furthermore,financing difficulties,embeddinganxiety laborshortageandpeer competition are important propositions to be solved urgently in seeking development of overseas Chinese enterprises.This implies that these enterprises not only need to enhance their financing endowments and internal management capabilities,but also need to properly handle their relationships with local governments,local financial sectors,local employees and local communities.