新时代背景下完善酒店星级评定工作的研究——以普洱市为例

Research on improving hotel star rating in the new era—A case study of Pu'er City

为促进旅游业持续、有序地发展,保护旅游消费者的利益,我国从1988年制定并实施了旅游饭店星级评定制度。近几年来,随着行业、市场及科技的不断进步与发展,国内大多数城市和地区的星级酒店数量出现不增反降的现象。为此,文章以普洱市酒店行业为例,在基于实地调查、问卷调查和深度访谈的结果上,从星级评定对酒店行业发展的作用以及星级评定不再受欢迎的原因入手,提出了在当前背景下完善星级评定工作以促进行业高质量发展的对策及建议,以期更好地服务于酒店行业在新形势和新环境下的优质发展。

In order to promote the sustained and orderly development of the tourism industry and protect the interests of tourism consumers,China has formulated and implemented a star rating system for tourist hotels since 1988.In recent years,with the continuous progress and development of the industry,market and technology,the number of star rated hotels in most cities and regions in China has shown a phenomenon of not increasing but decreasing.Therefore,this article takes the hotel industry in Pu'er City as an example,based on the results of field surveys,questionnaire surveys,and in-depth interviews,starting from the role of star rating in the development of the hotel industry and the reasons why star rating is no longer popular,it proposes countermeasures and suggestions to improve star rating work in the current context to promote the quality development of the hotel industry in the new situation and environment.