数字经济时代中国跨境电商高质量发展探索

High-quality Development of China's Cross-border Ecommerce in The Era of Digital Economy

数字经济已经成为促进中国新时代经济快速发展的全新引擎,跨境电商是促进中国贸易结构优化、推动中国外贸转型升级的重要环节。分析中国跨境电商发展过程中面临的监管与治理有待加强、综合配套服务能力有待提升、品牌建设有待向高端发展等所处困境,从规范治理、品牌建设、综合配套服务能力提升三个维度解析数字经济驱动跨境电商高质量发展的动力机制,并立足数字经济发展衍生的新业态,从数字核心技术、数字新生态、数字智慧云平台等方面提出推动跨境电商高质量发展的优化路径,以期为新时代中国跨境电商高质量发展注入全新活力。

The digital economy has become a new engine to promote the rapid development of China's economy in the new era,and cross-border e-commerce is an important link to promote the optimization of China's trade structure and promote the transformation and upgrading of China's foreign trade.This paper analyzes the development dilemmas faced by China's cross-border e-commerce development such supervision and governance to be strengthened,comprehensiveas supporting service capabilities to be improved,and brand building to be developed to the high-end,and analyzes the dynamic mechanism of digital economy driving the high-quality development of cross-border e-commerce from three dimensions:standardized governance,brand building,and comprehensive supporting service capacity improvement,and puts forward an optimization path to promote the high-quality development of cross-border e-commerce from the aspects of digital core technology,new digital ecology,and digital smart cloud platform,injecting new vitality into the high-quality development of China's cross-border e-commerce in the new era.