我国大学生旅游研究进展及发展趋势——基于CiteSpace软件的知识图谱分析

Research Progress and Trend of the Chinese College Student Tourism:A Knowledge Graph Analysis Based on CiteSpace

作为具有巨大消费潜力的群体,大学生旅游市场对旅游消费的带动作用巨大。因此,大学生旅游受到旅游学术界的广泛关注。现将中国知网收录的有关大学生旅游方面的学术期刊共777篇作为文献样本,通过可视化软件CiteSpace对其进行统计分析,并展现了发文量、发文作者、发文机构、关键词共现及聚类等可视化图谱分析。分析的结果表明:我国大学生旅游研究可以分为四个阶段:起步萌芽时期(2000-2003年)、逐步探索时期(2004-2008年)、快速发展时期(2009-2020年)、疫情低谷时期(2021-至今);发文作者虽多但较为分散,作者之间合作较少,此外核心作者较少且其发文质量有待加强;发文机构以高校居多,机构之间的合作较少并且合作通常存在于同一区域内的研究机构之间;研究内容主要集中于大学生旅游行为、旅游动机、旅游市场等。最后给出建议:未来可以拓宽大学生旅游研究思路;实施多学科、多领域交叉与深度融合;尝试从多元角度创新旅游新形式;评估旅游淡季,提升大学生补缺能力。

As a huge group of consumptive capacity,college student of China plays a key role on driving tourism.Therefore,the tourism of Chinese college student has attracted by many researchers.In this paper,a literature sample of 777 journals which are collected by CNKI in the study field,is analyzed in a visual way by the software of CiteSpace.The visual analysis includes the number of publications,the authors,the publication institutions and the co-occurrence and cluster of keywords.The results of the visual analysis show that:The research of Chinese college student tourism can be divided into four stages:the period of the beginning release,the slow development,the rapid growth and the decline.Even if there are many authors of the study field,they are scattered for lack of cooperation.Most of the published institutions are universities.However,the cooperation between institutions is not close.The research content mainly focuses on the travel behavior,the travel motivation and the tourism market of college student.Finally,some suggestions are offered in this paper.Namely,the content of the research thought,the multi-disciplinary integration,the new form of tourism,and the capacity assessment of covering the loss in tourist off-season in this field can be extended in future.