功能论视角下体育短视频对青少年的影响研究

Influence of Short Sports Videos on Adolescents Viewed from Functional Theory

基于功能论视角,运用数理统计等方法探究体育短视频对青少年的影响。体育短视频的创作与传播可以丰富信息传播方式,加快体育知识信息的传播;拓宽青少年体育话语表达渠道,满足个体体育社交需求;吸引青少年关注,促进体育价值观念的形成与发展。然而,当前商业流量逻辑导致青少年体育价值尺度产生偏差;个性化推荐促使青少年产生体育认知局限;内容价值缺位阻碍青少年体育素养提升;消费主义冲击致使青少年消费价值观扭曲。建议短视频平台以自律与他律相结合,加强平台建设与发展;青少年提升个人媒介素养,保持警醒自律。

Based on the perspective of functionalism,the influence of short sports videos on adolescents is investigated by using the re-search method of mathematical statistics.The creation and dissemination of short sports videos can enrich the ways of information dissemination,accelerate the dissemination of sports knowledge,broaden the channels of sports discourse expression among adoles-cents and satisfy the social needs of individual sports,attract the attention of adolescents and promote the formation and development of sports values.However,the current commercial traffic logic leads to the deviation of youth sports value scale;personalized recom-mendation leads to the limitation of youth sports cognition;the lack of content value hinders the enhancement of youth sports litera-cy;and the impact of consumerism leads to the distortion of youth consumption values.It is suggested that short video platforms should combine self-regulation and other discipline to strengthen platform construction and development,and that teenagers should improve their personal media literacy and maintain vigilance and self-discipline.