基于EEI模型的草原文旅产品设计研究

Product Design of Grassland Cultural Tourism Based on EEI Model

本文以用户体验中的EEI体验模型为基础,以探寻草原文旅产品开发的新路径,通过有效利用当地文化资源的方式对草原文旅产品进行设计,促进内蒙古地区文旅产品的高质量发展。运用实例分析的方法,讨论将EEI体验模型引入草原文旅产品设计的可行性设计中;运用逻辑归纳的方法,梳理分析EEI体验模型与“贺·乌嘎拉吉”(吉祥装饰纹样)草原文旅产品设计之间的关联性,总结出适用于草原文旅产品的设计模型,并进行设计实践。采用EEI体验模型对草原文旅产品进行设计,能够从用户体验的视角出发进行设计,为今后草原文旅产品设计提供新路径。

Based on the EEI experience model in user experience,this paper explores a new path for the development of grassland cultural tourism products,and designs grassland cultural tourism products by deeply utilizing local cultural resources,so as to promote the high-quality development of cultural tourism products in Inner Mongolia.The feasibility of introducing EEI experience model into grassland tourism product design is discussed by means of analysis.This paper analyzes the relationship between EEI experience model and the product design of"He-Ugalaji"grassland cultural tourism by induction method.Through EEI experience model,the design model suitable for grassland cultural tourism products is summarized,and the design practice is carried out.The use of EEI experience model to design grassland cultural tourism products can be designed from the perspective of user experience,and provide a new path for the future design of grassland cultural tourism products.