移动短视频视角下甘肃地域性人文景观形态探析

Analysis on the Forms of Gansu Regional Cultural Landscapes in the Perspective of Mobile Short Video

移动短视频是当前人们了解景观信息最普遍的传播媒介。研究移动短视频中甘肃省地域性人文景观形态,目的是在于更好地在新的社会语境中传承和发展甘肃省的地域、历史人文景观。方法是通过对抖音、快手和西瓜视频中甘肃丝路西段的地域性人文景观的形态进行云调研,发掘和分析移动短视频中甘肃省地域性人文景观的三种主要形态,即信息媒介景观形态、表征性景观形态和格式塔景观形态。推导出的结论是:这三种景观形式,推动了甘肃省地域性人文景观线上与线下的双向发展,提升了甘肃省地域性人文景观的知名度,为甘肃人文景观的发展提供了新前景。

Mobile short video is the most popular medium for people to know the landscape information.The purpose of studying the forms of Gansu regional cultural landscapes in mobile short video is to inherit and develop Gansu regional historical cultural landscape much better in the new social circumstance.By conducting an online research on the regional cultural landscape’s forms in the western part of the Gansu Silk Road in TikTok,Kuai Shou and Ixigua,this study wants to explore and analyze three main forms of regional cultural landscapes in Gansu,namely,information media form of landscape,representational form of landscape and gestalt form of landscape.These three landscape forms promote the two-way development of Gansu regional cultural landscape online and offline,enhance the visibility of Gansu regional cultural landscape,and provide a new prospect for the development of Gansu cultural landscape.These three landscape forms promote both the online and offline development of Gansu regional cultural landscapes,enhance their visibility,and provide their development a new prospect.