传统招幌在特色街区中的运用研究——以安徽省合肥市贡街为例

Study on the Application of Traditional Poro in Characteristic Streets--Taking Gong Street in Hefei as an example

对于把握传统招幌的文化内涵和设计理念,进一步探索传统招幌在当今时代中的创造性转换运用途径问题。本文以安徽合肥市的贡街为例,分别从探析传统招幌在传达店铺信息、传承传统文化和寄予美好期盼等三个切入点,总结传统招幌在符号借用、文化延续和现代元素融入等三个方面的成功经验和其不足之处,分析当今时代运用招幌的可行性路径,以期为其他特色街区视觉设计的拓展,提供新的探索路径和可能。

Grasp the cultural connotation and design concept of traditional poro,and further explore the creative transformation and application of traditional poro in the current era.This paper analyzes the value of traditional poro in conveying shop information,inheriting traditional culture and placing beautiful expectations respectively.Taking Gong Jie in Hefei as an example,it summarizes its experience and other deficiencies in three aspects of symbol borrowing,cultural continuation and modern element integration,and analyzes the feasibility path of using poro.It also holds that the application of traditional poro should pay attention to the transformation of design ideas and innovative design language in order to provide a new direction and possibility for the development of visual design of other characteristic blocks.