虚拟现实技术在旅游业的应用前景探索

Application of Virtual Reality Technology in the Tourism Industry

当前中国旅游业出现了总体发展增速趋缓、旅游景区内容固定、重游率较低、文旅人才缺乏和专业化不强等瓶颈问题。虚拟现实技术的成熟为旅游业带来了突破性发展的可能性。该技术可以形成较强的内容创新能力,形成四季平衡的游客到访,突破景区游客接待能力的制约,并提供更多盈利机会。因此,基于虚拟现实技术的旅游业发展思路应运而生,这将有助于解决旅游业的发展瓶颈,实现旅游业的持续快速发展。

This article analyzes the development bottlenecks of China's tourism industry,in-cluding the overall slow growth rate,fixed content of tourist attractions,low revisit rates,lack of cultural and tourism talents,and weak specialization.At the same time,the maturi-ty of virtual reality technology has brought the possibility of breakthrough development to the tourism industry.This technology can form strong content innovation capabilities,achieve balanced tourist visits throughout the four seasons,break through the constraints of tourist reception capacity in scenic areas,and provide more profit opportunities.Therefore,a tourism development approach based on virtual reality technology has emerged,which will help solve the bottleneck of tourism development and achieve sustained and rapid develop-ment of the tourism industry.