淮河文化体验视角下乡村民宿空间的视觉设计研究

On the Visual Design of Rural Bed and Breakfast Spaces from the Perspective of Huaihe Cultural Experience

民宿是区别于传统住宿的异质空间,它具有功能性与文化性的双重特质,且它的功能要素与文化内涵之间相互依存。其中,精神文化属性是民宿的核心价值所在,也是民宿空间视觉设计的核心支撑。正因如此,民宿空间视觉设计必须结合地域文化,满足游客对民宿的功能性期待与文化体验的双重需求,以促进民宿“千宿不同面”的新发展格局。建议:从尊重传统出发,合理地保留与置换民宿建筑要素;在共性中寻找个性,依托优势资源确定民宿体验主题和视觉景观;融入当地原料和生活片段,让民宿的各个角落充满本土田园风情。

A bed and breakfast(B&B)is a heterogeneous space different from traditional accommodation.It has dual characteristics of function and culture,and its function elements and cultural connotation are interdependent.Its spiritual and cultural attributes are the core values that support B&B spatial visual design.For this reason,the visual design of B&B spaces must be combined with regional culture to meet tourists dual needs of functional expectation and cultural experience for B&Bs,so as to promote the new development pattern through“diversity of B&Bs”.To achieve the goal,this article offers the following suggestions:To respect tradition,it is recommended to retain or replace architectural elements of B&Bs in a reasonable manner.To create a unique experience,it is suggested to rely on advantageous resources to determine the theme and visual landscape of B&Bs.Besides,local raw materials and elements of daily life should be incorporated to infuse B&Bs with local idyllic flavors.