解码泰州早茶文化

Decoding Taizhou Morning Tea Culture

早茶作为餐饮行业重要的细分业态,是一个城市人情味的重要体现,对于稳增长、促消费、惠民生发挥着重要作用。泰州早茶历史悠久,是泰州城市品牌最直接的文化表现。文章围绕早茶文化产业发展背景、发展难题、发展路径,阐述了泰州早茶具有辨识度、烟火气的特点,提出以这种人人都可以参与的话题讨论,会迅速产生文化与情感上的共鸣,极易形成裂变的传播效应,快速提高城市的知名度。

Morning tea,as an important subdivision of the catering industry,is an important embodiment of a city's human touch,and plays an important role in stabilizing growth,promoting consumption and benefiting people's lives.Taizhou morning tea has a long history and is the most direct cultural expression of Taizhou city brand.Based on the development background,development problems and development path of the morning tea culture industry,this paper expounds the characteristics of Taizhou morning tea with recognition and fireworks,and points out that such topic discussion that everyone can participate in will quickly generate cultural and emotional resonance,easily form a spreading effect,and quickly improve the popularity of the city.