“一带一路”倡议下中国武术转文化传播研究

Vision and Path of Chinese Wushu Transcultural Communication Under the Belt and Road Initiative

运用文献资料等方法,探讨“一带一路”倡议下中国武术转文化传播愿景,并提出路径。历程:推向世界的国际化传播,文化走出去的跨文化传播,价值走进去的转文化传播。愿景:人类命运共同体理念的国际传播,打造第三文化空间,达成互构共生关系,生成杂糅文化产品。路径:立足多元时代价值,形成完整战略机制;拓宽传播实施渠道,达成多方协同推进;强化文化产业支撑,打造特色品牌效应;注重仪式活动助力,实现传播价值共识。

By using the methods of literature review,this paper discussed vision of Chinese Wushu transcultural communication under the Belt and Road initiative,and put forward the path.Course:It has experienced international communication to the world,cross-cultural communication of culture going out,and transcultural communication of value going in.The vision is to achieve the international communication of the concept of a community with a shared future for mankind,create a third cultural space,achieve symbiotic relationships,and generate mixed cultural products.Path:We should base on the multiple times values to form a complete strategic mechanism,broaden the implementation channels of communication to achieve multi-party collaborative promotion,strengthen the support of cultural industries to create distinctive brand effects,and pay attention to the help of ritual activities to realize the consensus of communication value.