乡村振兴背景下陕南安康市康养旅游竞争力研究

Competitiveness of Health Preservation Tourism in Ankang City of Southern Shaanxi under the Background of Rural Revitalization

陕南位处秦巴山脉,自然资源非常丰富,安康市作为南水北调工程水源保护地,康养旅游成为最佳生态旅游产业。结合各地康养旅游研究成果和经验,在对陕南安康市康养旅游竞争力进行SWOT分析的基础上,从内部优势,内部劣势,外部机遇,外部挑战选取14个指标层,采用AHP分析法构建安康市康养旅游竞争力评价指标体系,并计算出评价指标权重。评价结果表明,战略点G(0.005,0.002 8)位于第一象限,安康市康养旅游竞争力选择增长型战略,以康养旅游产业发展助力美丽安康建设。提出建立“安康康养旅游生态区”,打造安康市康养旅游品牌等增强安康市康养旅游竞争力策略。

Southern Shaanxi is located in the Qinba Mountains and is very rich in natural resources.As a water source protection area for the South-to-North Water Diversion Project,Ankang City is a good place for health preservation tourism.Based on the research results and experience of health preservation tourism in various places and the SWOT analysis of the competitiveness of health preservation tourism in Ankang City,this study used the AHP analysis method to construct the evaluation index system and weight of Ankang City′s health preservation tourism competitiveness with 14 index layers from internal advantages,internal disadvantages,external opportunities and external challenges.The evaluation results indicated that the strategic point G(0.005,0.0028)was located in the first quadrant,and the health preservation tourism competitiveness of Ankang City selected the growth strategy to promote the construction of beautiful Ankang supported by the health preservation tourism industry.This paper proposed strategies to enhance the competitiveness of Ankang′s health preservation tourism,such as establishing an“Ankang Health Preservation Tourism Ecological Zone”and building a brand of health preservation tourism.