探讨高端商务酒店设计理念及要素——以前海华侨城JW万豪酒店设计为例

Exploration on the Design Concepts and Elements of High-end Business Hotels:A Case of JW Marriott Shenzhen Bao'an

该文结合深圳前海华侨城JW万豪酒店的设计、建设与运营,创新性地提出高端商务酒店的概念,探讨高端商务酒店的设计理念、要素及功能配置。高端商务酒店应当是商务酒店、会议酒店与城市豪华酒店三者的结合体,在国际STR标准中属于超高端与高端酒店范畴,国内GB/T14308—2010标准中属于五星级。高端商务酒店是市场细分的选择,一座细分市场的酒店,不止自身有足够的市场竞争力,而且能够给它所处的地域发展带来极大的发展推动力。

Taking JW Marriott Shenzhen Bao'an as an example,we innovatively propose the concept of high-end business hotels,and explore the design concepts and elements and the functional configuration of high-end business hotels.High-end business hotels should be a combination of business hotels,conference hotels,and urban luxury hotels,which belong to the Upper Upscale and Upscale hotels in international STR standards.According to the GB/T14308-2010 standard of China,it belongs to the category of five-star rating.High-end business hotels are selection of market segmentation.A hotel in a segmented market,not only has sufficient market competitiveness,but also can bring great development impetus to the region where it is located.