声音与阅读的共谋:出版机构播客发展初探

The Fusion Between Sound and Reading:A Preliminary Study on the Development of Podcasts in Publishing Institutions

伴随着视频形式的媒介发展进入白热化,该领域的内容和形式创新逐步放缓。声音叙事发掘出了视觉文化霸权下的听觉市场。2020年,一直处于沉寂的中文播客复苏,为受众建立起高共情、高沉浸的声音景观和叙事场域。传统出版业也适应声音景观发展新兴数字出版业态,出版机构播客应运而生。声音与阅读的共谋为出版机构的发展带来新的可能。本文通过调研出版机构播客发展现状,利用焦点小组访谈的研究方法,对出版机构播客的未来发展路径做出有益探索。

With the rapid development of video media,the innovation in content and form in this field has gradually slowed down.Voice narration has excavated the auditory market under the hegemony of visual culture.In 2020,the stillness of Chinese podcasts revived,establishing a highly empathetic and immersive sound landscape and narrative field for the audience.The traditional publishing industry has also adapted to the development of sound landscape and emerging digital publishing formats,resulting in the emergence of publishing institution podcasts.The collusion between sound and reading brings new possibilities for the development of publishing institutions.This article extensively investigates the current development status of podcasts in publishing institutions,and explores the future development path of podcasts in publishing institutions through focus group interviews.