MG动画与传统年画融合创新探究

Exploring the Integration and Innovation of Motion Graphics and Traditional New Year Paintings

中国传统年画文化题材广泛、文化内涵丰富,是艺术设计领域的灵感来源。MG动画是近年来网络中较为流行的信息传播方式。将年画文化与MG动画相融合,一方面能够实现年画文化的数字化永久保存,促进年画文化的传播;另一方面能够让静止的年画活起来,回归人们的视野。同时,年画文化的融入、年画元素符号提取及色彩的融合也使MG动画题材更加丰富,内容更具有中国特色。

Chinese traditional New Year paintings have a wide range of cultural themes and rich cultural connotations,and are a source of inspiration in the field of art and design.Motion graphics is a popular way of information dissemination on the internet in recent years.On the one hand,integrating New Year painting culture with motion graphics can achieve the digital permanent preservation of New Year painting culture and promote its dissemination;On the other hand,it can bring static New Year paintings to life and return to people’s vision.At the same time,the integration of New Year painting culture,the extraction of New Year painting elements and symbols,and the fusion of colors also make motion graphics more diverse in theme and content with Chinese characteristics.