红色革命图像叙事的意识形态功能及内在机理

The Ideological Function and Internal Mechanism of Red Revolution Image Narration

当代文化的视觉转向推动了图像认知方式的兴起,也使意识形态的传播范式逐渐趋向图像化叙事模式。新时代推动红色革命图像叙事的意识形态价值在于:在微阅读时代抓住图像转向的认知趋势、在文化消费背景下重建理想主义、在意识形态功能转型进程中传承革命文化精神;其意识形态功能体现在通过民族意识的符号学表达、集体主义的精神培养、个人主义的社会价值整合、共产主义理想的视角表达,发挥凝聚、动员、导向、认同四大功能;其发挥意识形态功能的内在机理表现在契合点和集体无意识、知觉上的补足和内驱力的唤醒、情感的形象寄托和文化心理结构的完善三方面。

The visual turn of contemporary culture has promoted the rise of image cognition mode,and also made the communication paradigm of ideology gradually turn to the pictorial narrative mode.The ideological value of promoting the image narration of red revolution in the new era lies in:grasp the cognitive trend of image turning in the era of micro reading,rebuild idealism in the background of cultural consumption,and inherit the revolutionary cultural spirit in the process of ideological function transformation;Its ideological function is embodied in the four functions of cohesion,mobilization,guidance and identification through the semiotic expression of national consciousness,the spiritual cultivation of collectivism,the integration of social value of individualism and the expression from the perspective of communist ideal;The internal mechanism of its ideological function is manifested in three aspects:the meeting point and collective unconsciousness,the replenishment of perception and the awakening of internal drive,the image sustenance of emotion and the improvement of cultural psychological structure.