数字社交赋能老年群体社会适应机理研究:孤独感应对视角

Research on the Mechanism of Social Adaptation of the Elderly Empowered by Digital Social Contact:A Perspective of Coping with Loneliness

从孤独感应对视角出发,依据自我决定理论和依恋理论,探究数字社交软件使用对老年群体社会适应感的影响机制。研究发现,情感孤独对老年群体数字社交软件使用意愿具有显著正向影响,而社会孤独的影响不显著;调节应对在孤独感对数字社交软件使用意愿的影响中发挥中介作用,数字社交软件使用意愿正向影响老年群体的主观社会适应感。为帮助老年群体融入数字时代、提升老年群体社会适应感,应从信息服务方面适度提高老年群体网络涉入度、从社会服务方面提高老年群体的网络素养水平、从企业服务方面细分老年群体以满足老年群体差异化需求。

From the perspective of loneliness coping and based on self-determination theory and attachment theory,this paper explores the influence mechanism of digital social software on the social adaptation of the elderly.Studies have found that emotional loneliness has a significant positive impact on the willingness to use digital social software in the elderly,while the impact of social loneliness is not significant;the regulative coping plays a mediating role in the influence of loneliness on the willingness to use digital social software,and the willingness to use digital social software positively affect the subjective sense of social adaptation of the elderly.In order to help the elderly group integrate into the digital age and enhance their sense of social adaptation,we should appropriately improve the network involvement of the elderly from the aspect of information services,improve the network literacy level of the elderly users from the aspect of social services,and subdivide the elderly group from the aspect of enterprise services to meet the differentiated needs of the elderly group.