黑龙江省冰雪旅游发展路径研究

Research on the Development path of ice and snow tourism in Heilongjiang Province

近年来,黑龙江省冰雪旅游取得了显著的进步与成就,但仍然面临着同质化竞争激烈、各环节衔接效果不佳、各方面融合不足等问题。黑龙江省冰雪旅游应打造高质量品牌,加强相关行业发展合力,构建相关企业集群,推动文化、经济要素融合,充分利用信息技术,紧紧抓住冰雪旅游带来的机遇,加速推进东北全面振兴,实现经济社会的高质量发展。

In recent years,the ice and snow tourism in Heilongjiang Province has made significant progress and achievements,but it still faces problems such as fierce homogeneous competition,poor connection effects in various links,and insufficient integration in all aspects.Heilongjiang Province ice and snow tourism should build high⁃quality brands,strengthen the development of related industries,build related enterprise clusters,promote the integration of cultural and economic elements,make full use of information technology,closely seize the opportunities brought by ice and snow tourism,accelerate the comprehensive revitalization of the Northeast,Realize the high⁃quality development of economy and society.