地球物理类期刊微信公众号运营与推广现状调查

Current Situation and Improvement Strategy of the WeChat Official Account for Geophysical Journals

为了使地球物理类期刊的微信公众号发挥更大的作用,在调查和分析地球物理类期刊微信公众号运营和推广现状的基础上,分析目前存在的问题并提出提升策略,主要包括:菜单功能的优化和完善、推送内容和形式的多样化、增加与用户之间的互动性及加强宣传和推广等。

To better play the role of the WeChat official account of geological journals,this thesis investigates and analyzes the current operation and promotion status of the WeChat official account of geological journals.On the basis of it,this thesis analyzes the existing problems of the WeChat official account and proposes improvement strategies,mainly including:optimize and improve menu functions,diversify content and forms,increase interaction of WeChat with users,and strengthen publicity and promotion.