基于文化产业价值链视角文化产业聚集区建设模式探究

Exploring the Construction Mode of Cultural Industry Cluster Area Based on the Perspective of Cultural Industry Value Chain

文化产业作为第三产业中的重要组成部分,在推动经济发展方面作出了突出贡献。随着经济全球化进程不断加快,各种生产力要素在世界范围内高速流动,在各地区文化元素碰撞、交融下,为文化产业聚集区建设创造了理想的外部环境。因此,文章以文化产业价值链视角研究文化产业聚集区建设模式,针对文化产业聚集区建设过程中可能面临的问题进行深入分析,借助这种方式对文化产业聚集区建设模式进行优化升级,以期充分发挥文化产业聚集区文化价值、经济价值以及社会价值,将其打造为当地文化产业新名片,成为拉动地方经济发展的重要推动力。

As an important part of the tertiary industry,cultural industry has made outstanding contributions in promoting economic development.With the accelerating process of economic globalisation,all kinds of pro-ductivity factors are flowing at a high speed in the world,and under the collision and intermingling of cultural elements in various regions,an ideal external environment is created for the construction of cultural industry agglomeration area.Therefore,the article investigates the construction mode of cultural industry cluster area from the perspective of cultural industry value chain,conducts an in-depth analysis of the problems that may be faced in the process of cultural industry cluster area construction.This article explores the optimisation and upgrading of the construction mode of cultural industry clusters in this way,in order to give full play to the cul-tural value,economic value and social value of cultural industry clusters,and build them into a new name card of the local cultural industry,and become an important driving force for the development of the local economy.