文学畅销书的出版与接受(1992—2012年)

Publication and Reception of Literary Bestsellers(1992—2012)

1992年,在我国的社会语境和历史进程中,无疑具有深远的历史意义和理论意义。伴随着市场经济的历史性出场,文化系统为了适应市场经济时代的新的文化格局亦在重组和构建之中。各种文学成分、文学力量的分化、抗衡与重组,文学形态的重建、市场经济和全球化语境下文学空间的扩容与转换,以及文学接受与传播方式发生的整体性、全方位的转型,生成了文学的种种复杂形态。在此当中,作为具有时代标志性质并折射出时代精神走向的重要文化现象——“文学畅销书”如雨后春笋般蓬勃生长起来。至2012年短短20年间,围绕着文学畅销书的生产、策划、编辑、出版、传播、消费等环节已形成一套较为完整的运作规范和机制,业内人士认为我国已经进入畅销书时代。

The year of 1992,in the social context and historical process of our country,undoubtedly has far-reaching historical significance and theoretical significance.With the historical appearance of the market economy,the cultural system is also being reorganized and constructed in order to adapt to the new cultural pattern of the market economy era.Various literary components,the differentiation,competition and reorganization of literary forces,the reconstruction of literary forms,the expansion and transformation of literary space in the context of market economy and globalization,as well as the overall and all-round transformation of literary reception and communication modes have generated various complex forms of literature.In this process,as an important cultural phenomenon with the nature of the times and reflects the trend of the spirit of the times,“literary bestsellers”have sprung up like mushrooms in China.In the short twenty years to 2012,a relatively complete set of operation norms and mechanisms has been formed around the production,planning,editing,publishing,dissemination,consumption and other links of literary bestsellers,and insiders believe that China has entered the era of bestsellers.